Metric Concept

Legal

Privacy Policy

Last updated: 3 August 2026

At Metric Concept, a trading name of Validcolumn, Lda., we respect the privacy of every user of our website and are committed to protecting the personal data entrusted to us.

This Privacy Policy explains what data we collect, what we use it for, how long we keep it and what your rights are under the General Data Protection Regulation (GDPR).

1. Data controller

The controller responsible for processing personal data is:

Validcolumn, Lda.
Tax number (NIF): 519362039

E-mail: geral@metricconcept.pt

2. What personal data we collect

Through our website, we may collect the following data when you use the contact form or request our portfolio:

  • Name;
  • E-mail address;
  • Phone number;
  • Property location or area;
  • The message you send.

We only ask for the data strictly necessary to respond to your request.

3. What we use your data for

The personal data collected is used exclusively to:

  • Reply to contact requests;
  • Prepare and present quotes;
  • Send our portfolio when requested;
  • Communicate with you about the services requested.

We do not use your data to send newsletters, advertising campaigns or other marketing communications without your consent.

4. Legal basis for processing

We process your personal data on the basis of:

  • Pre-contractual steps, when you request a quote or information about our services;
  • Consent, when you voluntarily request our portfolio or provide your data through the website forms.

Whenever processing depends on your consent, you may withdraw it at any time, without affecting the lawfulness of processing carried out up to that date.

5. Where data is stored

Data submitted through the website is stored in a secure environment on the Google Workspace platform, namely in Google Sheets, and is used only to manage the requests received.

We apply appropriate technical and organisational measures to protect data against loss, unauthorised access, alteration or improper disclosure.

6. How long we keep data

We keep your data only for as long as necessary to fulfil the purpose for which it was collected. As a general rule:

  • contact and quote requests are kept while they are needed to follow up on the request and for a reasonable period afterwards for any related contact;
  • where there is a legal retention obligation, data is kept for the period required by applicable law.

After that period, data is securely deleted or anonymised.

7. Data sharing

We do not sell or transfer your personal data to third parties for commercial or marketing purposes.

Data may only be processed by technology service providers essential to running our business (such as Google Workspace), always under the safeguards set out in the GDPR.

8. Your rights

Under applicable law, you may exercise the following rights at any time:

  • Right of access to your personal data;
  • Right to rectification of inaccurate or incomplete data;
  • Right to erasure ("right to be forgotten"), where applicable;
  • Right to object to the processing of your data;
  • Right to withdraw consent, where processing is based on it;
  • Right to restriction of processing, in the cases provided for by law.

To exercise any of these rights, simply contact us at the e-mail address below.

9. How to contact us

If you have any questions about this Privacy Policy or wish to exercise your rights regarding your personal data, you can contact us at:

Validcolumn, Lda.
E-mail: geral@metricconcept.pt

We will respond as quickly as possible and within the legally established timeframes.

10. Right to complain

If you believe the processing of your personal data breaches applicable law, you have the right to lodge a complaint with the Portuguese Data Protection Authority (CNPD):

Website: https://www.cnpd.pt

11. Changes to this Privacy Policy

We may update this Privacy Policy whenever necessary, in particular due to legal changes or changes in how we process personal data.

The most recent version will always be available on this website, along with its update date.